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Honey & Milk Lactation

Client: Shalonda Clyburn, IBCLC - Honey & Milk Lactation

A comprehensive bilingual healthcare website for a certified lactation consultant (IBCLC) serving Lancaster, SC. Features dynamic service pages, JSON-driven content architecture, WhatsApp booking integration, and culturally sensitive design targeting diverse maternal care needs.

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Honey & Milk Lactation

The Problem

Shalonda, a certified IBCLC, needed a professional online presence to reach Lancaster's diverse population (46.1% Black, 35.7% White, 14.3% Hispanic) with in-home lactation services. She required a warm, trustworthy platform that could handle bilingual content, showcase her credentials, and facilitate easy booking through her preferred communication method (WhatsApp).

The Solution

Developed a comprehensive maternal care website using Node.js, Express, and JSON-driven architecture. Created 5 individual service pages across 3 categories (prenatal, postpartum, specialized support) with complete bilingual content system. Implemented warm color psychology (honey gold, sage green) proven effective for maternal healthcare. Built dynamic WhatsApp booking with service-specific messages, mobile-first responsive design, and SEO optimization targeting Lancaster's underserved communities.

The Results

  • Professional IBCLC brand identity established with warm, trustworthy maternal care design
  • Bilingual accessibility reaching 14.3% Hispanic population in Lancaster, expanding client base
  • Streamlined booking through WhatsApp integration with service-specific messaging
  • JSON-driven content system enabling easy updates without coding knowledge
  • Local SEO optimization targeting 'lactation consultant Lancaster SC' and Spanish keywords
  • Mobile-first design accommodating busy new parents accessing services on-the-go

Client Testimonial

"Hear ye hear ye! I am excited to announce my newest addition! The Honey & Milk Lactation website is up and running! I am booking! Thank you so much Robledo for developing this! This fellow works here in Lancaster and is trying to help this community grow. From start to finish he has been efficient, honest, fair and affordable! Please shop local when you can."

Shalonda Clyburn, IBCLC - Honey & Milk Lactation

Tools Used

Node.js Express JSON Architecture WhatsApp Business API Bilingual Content System Mobile-First Design Local SEO Maternal Care Color Psychology Dynamic Service Pages Cultural Sensitivity Design

Project Info

Status: Live
Category:
Featured: Yes

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